Spending a lot of time on keyword optimization, backlinks and mobile experience, we often tend to neglect that Google pays significant attention to the on-page experience as well. Owing to this, Google has rolled out a new set of signals – Core Web Vitals.
These signals – rolled out in May 2021 – are a part of the new “page experience” signals. They consider the loading speed of the website page, visual stability as well as responsiveness. Let’s explore what Core Web Vitas are as well as understand how they could impact your website rankings.
What are Core Web Vitals?
Do you think of it as another tactic by Google to make everyone revamp their websites? Well, it is sure to become a serious ranking factor for a good reason in the coming years. Moreover, if you are already providing a high-quality on-page experience, you might not have to do anything.
So, Core Web Vitals is a page experience metric rolled out by Google to ascertain the type of experience visitors get on landing on your page.
For example, Google will determine if your page is loading quickly enough to prevent audience bouncing, Largest Contentful Paint and more. If not, you could face a penalty in ranking or replace it with a website that does load correctly. A few factors that determine page experience quality are safe browsing, mobile-friendly, HTTPS, no intrusive and Core Web Vitals.
What are the Core Web Vitals Metrics?
You might have a million factors to consider when putting your website together. Now, keep these factors in mind going forward.
-
Loading: Largest Contentful Paint
This refers to your page loading performance. How long does your website start displaying elements that are important to the users?
Remember, the general benchmark for Google is 2.5 seconds. So, make sure your website displays everything during that time. -
Interactivity: First Input Delay
The responsiveness of your webpage – it measures the time between the first interaction of the user with the safe and the time the browser takes to respond to the interaction. -
Visual Stability: Cumulative Layout Shift
The frequency of unexpected layout changes as well as the overall visual stability of the web page is termed cumulative layout shifts and visual stability.
For example – You scroll through a website, saw an interesting thing and click on it. But at the last moment, a button loads and you click that instead. Now, you’ll have to find the one you wanted.
Effects of Core Web Vitals on Web Development and Content Strategy